a book that receives a ton of promotional support from its publisher, more so than the publisher’s other titles
Is my book a lead title?
Probably not. Unless your editor told you it is, and you’re hearing about lots of promo plans that involve tons of money from your publisher–tours, paid ads, conference panels, pre-order incentives, etc.
But when my editor offered on my book, she said it would be a lead title and that I’d get lots of promo.
That means nothing if it’s not in your contract and you’re not seeing follow-up. Publishers’ plans change. Ugh, sorry.
My book is definitely a lead title! What should I expect?
Er, lots of promo. That’s all I know. Maybe someone will comment with more helpful info.