your publsher’s plan to help your novel sell
How can I find out my publisher’s marketing plan for my book?
You can ask your editor, who will most likely not offer it up otherwise. You can also usually find it on the back of your ARC. But you should know that plans change all the time, and that what’s listed on the back of ARCs is often meant to add hype more than reflect accurate plans. Honestly, you might feel better not knowing too much about your publisher’s marketing plan, since your publisher might not be planning to do much and since plans change without notice.